We’ve all heard the term KISS at one time or another - “Keep It Simple, Stupid.” However, the majority of salespeople violate this basic principle more often than not.
Let me start with some examples of what I’m talking about. At one position I held, I sat next to someone who could have been a top […]
I came across an article today that explains how companies can successfully implement a company-mandated sales plan and be sure that all of the salespeople are following it.
I found the advice given in that article to be deeply disturbing to me, especially since it is new and not from a twenty-year-old book from the old […]
Have you ever wondered why sales managers are so insistent that you cold call?
Have you ever wondered why many companies will not even consider a marketing budget, and instead mandate cold calling, make it a job requirement, and tell you you’ll be fired if you don’t do it?
Doesn’t it seem a bit strange that you’d […]
As more and more people enter the sales profession, less and less are utilizing cold calling as their prospecting technique of choice.
Why is this happening? Why is cold calling going away?
Sales managers frequently approach me for advice on how to keep salespeople motivated, especially when sales reps get into a rut - and seem to keep slipping deeper into it. Telling managers what not to do usually solves the problem. Most managers do things to de-motivate salespeople without even knowing it.
Let’s take the idea of […]
I receive e-mails on a regular basis from people who state that cold calling is working perfectly well for them and that they’ve become quite successful by it. That’s fine - as I’ve always said, if it works for you, then keep doing it. My materials are for people who either are not getting results […]
Today’s real estate professionals face challenges that the industry hasn’t seen in years, perhaps in the entire history of selling real estate. New housing starts are down as builders struggle with their own issues of rising costs, and a lack of interested or capable buyers. Homeowners, flush with cash from the sale of […]
Sales pipeline management is one of the most crucial components of a successful sales team. Successful sales professionals are those who know how to effectively manage sales schedules, and identify each stage of the sales process. This type of long term sales cycle management is what pipeline management is all about, and this article […]
Have you ever wondered how the six figure guys get to be six figure guys? The first thing that any internet professional will tell you is “the money is in the list.” That might be true but to convert members of your list to paying customers you need a powerful sales page that motivates, entices, […]
Do you know how to quickly increase the conversion rate on your sales page? If I could show you a method that will let you test all of the attributes of your sales page at one time would you be interested? Of course you would. In this article we will discuss multivariate testing and how […]
Every seasoned internet professional understands that split testing is a necessity to improve sales page conversion rates. Most of them also know that this can be a long laborious process as well. If you want to free up more of your valuable time then automated testing software might be just what you need.
Automated testing […]
Sales and marketing are very important parts of any business. Marketing gives your company a name and a face and a certain image. It is this image that your company relies on to represent your company’s values, as well as the integrity of your products or services.
And without a sales team to utilize […]
Mailing lists are an invaluable part of any sales and marketing strategy. Basically, the larger number of prospects you have, the larger number of leads you will obtain, and eventually the larger number of customers you will have.
That is why good, accurate and large mailing lists are essentials. They are the building blocks to […]
If your company has decided to utilize mailing lists to help grow sales, you probably already know that mailing lists are becoming one of the most efficient means to obtain business and consumer contact information.
In fact, so many businesses have realized the value in purchasing mailing lists that the companies that provide them have […]
If you have been in the internet marketing business for any length of time you should understand that your sales pages must have a high conversion rate for success. Your sales page must entice the reader to open up their wallet and get out their credit card.
There are many successful sales pages but most […]
Setting goals for your sales team is one of the most crucial tasks that you as a sales manager will ever undertake. Without set goals, your team will not feel properly motivated and may also under perform due to a lack of internal work load and expectation structure. This article will help you […]
One of the most important sales management skills to develop are leadership skills. While there will always be debate as to whether great leaders are born or made, the fact remains that everyone can learn new ways to improve and develop leadership skills.
Even people who are lucky enough to be born with the basic […]
Many areas of selling that I’ve studied and taught to others are rarely, if ever, known and used in the world of professional selling. One of those is the science of social dynamics - before I ever began learning it myself and including it in my training, I’d never before seen it used in sales.
Social […]
Do you know who created eBay and what year it was? It was created by a man named Pierre Omidyar in 1995 in the month of September. Omidyar who was living in San Jose at the time wanted to create an online market place so he wrote the code in one week end and created […]
Have you ever wondered why companies use mascots to promote their products? What about schools or sports teams that have prominent mascots to bring awareness and inspire fans? Mascots are an important part of our culture and a very effective sales tool. Read on to learn more!
What are Mascots?
Mascots are characters used […]