It doesn’t matter what you sell. You can still leverage social media to attract more buyers to your site, build a customer list and sell more often.
One of the biggest issues most marketers face is knowing how to attract the right type of traffic for their products, services and affiliate programs. Social marketing and Web […]
Social bookmarking is optimized for documenting and sharing lists of links to useful information. In contrast, blogs are optimized for creating and sharing content, allowing for commentary while keeping the original content intact.
It is an all-out phenomena and is growing at a sonic boom clip. Understanding social bookmarking gives you the ability to reach […]
Social bookmarking is done by definition by amateurs. If these amateurs do not understand the importance of right tags the whole system may fail. Social bookmarking is a way for you to save your favorite bookmarks and pass them on to others. The more people in who bookmark a particular URL in a certain period […]
Do you track the referrals you give to find customer satisfaction?
We each strive for a referral-based business, but at times it becomes a two-edged sword. Are you aware that the person you recommend is a reflection on how you believe business should be conducted? For this very reason, it is wise to follow-up […]
Equestrian sport is a fascinating subject. However, these days I have to indulge my passion in front of the television, because my mare is “indisposed”. After three years of trying, getting more desperate with every passing year, my gorgeous pure-bred Friesian mare has finally managed to get herself pregnant. At the grand old age of […]
Last week after a presentation, we had the standard networking post presentation event. In a bid to ensure that he was communicating with all potential clients, a presenter sidled up and asked the standard what do you do question.
Standing next to a gentleman whose business consisted of plumbed in water systems, on […]
There’s a good chance that you’ve attended corporate events in the past, the good one’s look easy, everything just seems to flow and many people think “I could do that”. The truth is that you probably can do it but to make it a success you need precision planning, an eye for detail and the […]
Most businesses lately are turning more and more towards the use of laptops, smart phones and even PDA’s or Pocket PC’s to help keep in touch with clients and keep the business running in tip top shape. From the tiniest communication device to the priciest laptop, there are several things you should keep in mind […]
A business card may be the most overlooked advertising medium in the business world. But these simple rectangles of cardboard can be powerful tools to help any entrepreneur increase sales. Similarly, a poorly thought out or clumsily designed business card can be as much of a detriment for your sales as an “out of business” […]
‘Networking’ seems to be a popular buzz-word amongst the business community and for good reason. Many businesses generate over 75% of their business via networking and word of mouth referrals so it makes sense to take networking seriously. But what about online networking? Should it be part of your marketing strategy? […]
By now, most people are familiar with the idea of “six degrees of separation”. The 1993 film, which starred Will Smith, brought the idea to the general public by using it as the title and main topic of the plot. The idea became more popular through the “Kevin Bacon game”, whereby you pick any actor […]
The very idea of maintaining an online resource tends to bugger the shoulders of almost anyone, yet maintaining an efficient employment software program paves a critical pathway to success. All it means, after all, is ensuring that functions behave the way they’re supposed to and that requests are fulfilled as planned. However whether a […]
When preparing your booth for a Trade Show you might think the attendees should be your primary focus. After all, that’s why you paid the big bucks, right?
In all actuality, this is only partially true. In fact, the full truth just may surprise you.
Here are four questions for you:
1.Do you find it challenging to answer the question, “What’s your Unique Selling Position (USP)?”
2. Do you talk about the features of your product or service verses addressing the benefits by answering (before they ask) “So what’s so good about that?”
3.Do you discount your actions or accomplishments with statements like, […]
It has been said that “If you give, you shall receive”. This saying is often used to refer to giving of your time, your effort, your money or other material things before you can reasonably expect to receive any of these things from others. All of these things can be very valuable, but one of […]
Many people know that the secret to networking is “give and you shall receive”. Every time you meet someone new, ask yourself “how can I help them”?
With this in mind, you can begin to develop a network of people who are interested in helping you, because you were nice enough to help them.
Becoming a great conversationalist takes proper planning and hard work. But, mastering the art of conversation is worth it. Outstanding conversation gets noticed and so does the person behind it.
Have you ever been to a social event and watched someone with an “Aw Shucks, I’m from a farm down home” look about them because they […]
Most everyone belongs to some kind of a club or group. Perhaps it is a civic group, or a service club, or a church group, or even a family group. How often have you attended a “meeting” of your group, and not spent any time getting to know the people in the group? Too often […]
Social networking sites were created as a means for people to make new friends and connect with existing friends but the phenomenon has turned into so much more. Some have found they could launch their careers through social networking sites. Many net saavy job seekers have discovered that using social networking has replaced the “good […]
The best form of advertising is word of mouth. There’s nothing new in that statement and few in business would disagree.
Unfortunately, what people fail to mention is that word of mouth advertising is also one of the hardest forms to get. It’s one of the few problems you can’t solve simply by throwing money at […]